All Blogs,Digital Marketing, - October 03, 2019

Basics of The Topic – Cluster Content Model for SEO

Adopt a Topic Cluster Model to Get Found Online
Tips From Digital Marketing Experts

It is commonly acknowledged that having a good SEO strategy is crucial for increasing online visibility. This often involves SEO professionals investing significant time and effort into identifying effective long-tail keywords and obtaining high-quality backlinks and writers to create compelling, informative, and engaging content that aligns with your business goals and engages with your target audience.  

However, even with well-researched and relevant content, it is still possible to struggle with gaining views. To overcome this challenge, it is important to implement a topic cluster model on your website. This approach helps establish your authority in your field and improves your chances of being discovered online. 

What is a Topic Cluster Model?

Websites with hundreds of thousands of monthly views have cracked the newest trend: Topic Cluster Content Model for SEO. But what is a topic cluster? 

A topic cluster model is a content marketing strategy that focuses on creating a group of related content pieces on a specific topic to improve search engine optimization (SEO) and provide a better user experience.  

In a topic cluster model, a central “pillar” page is created that provides an overview of a broad topic. This page is then linked to several related blog posts, articles, or other types of content, known as “cluster,” pages, that cover more specific subtopics related to the main topic. 

By organizing content in this way, search engines can better understand the relationships between different pieces of content and rank them higher in search results. It also helps users easily navigate and find relevant information on a particular topic, increasing engagement and time spent on a website.  

A topic cluster model can help establish a company as a thought leader in their industry and improve brand recognition and reputation. Here’s an example of a topic cluster: 

Topic Cluster Model Example

Keywords such as “workout routines to lose fat” and “workout routines to get abs,” among others, are examples of cluster content. In aggregate, the supporting topics create a topic cluster of conversation that all support the pillar content page of “workout routines. 

How Can a Topic Cluster Improve my SEO Efforts?

Search engines have a crucial role in providing users with relevant results for their queries. One way to improve your website’s visibility in search results is by leveraging the power of topic clusters.  

By offering a group of related content, you demonstrate to search engines that your website has comprehensive and authoritative information on a particular subject.  

To better understand the relationships between different pieces of content, Google uses advanced techniques like semantic search. By combining domain authority, high-quality backlinks, long-tail keywords, and topic clusters, you can establish your website as a reliable source of information in the eyes of the search engine. 

Practical Steps to Create Your First Topic Cluster

Creating a topic cluster may seem like a daunting task, but it’s a methodical process that has the potential to yield great results. Follow these six steps to create your first topic cluster.

Choose a Pillar or Cornerstone Topic

Assess your brand and the goals of your organization. Your pillar or cornerstone content should be a topic on which you already have some level of expertise. Use a keyword research tool like “Keysearch” to determine which long-tail keywords you’ll target in your pillar article.

Brainstorm and Research Keywords to Support the Pillar

Once you’ve decided on your pillar theme, it’s time to brainstorm supporting topics that can easily link to the pillar article on your website. It’s important to research your chosen keywords to ensure that people are searching for them and that high ranking is attainable for those keywords. 

Update Old Articles

Start with the low hanging fruit. You may already have articles on your website suitable as cluster content. Update those articles to optimize for SEO and to support the pillar article. 

Write the Pillar and New Cluster Content

Using the keywords you researched, it’s time to create the pillar and start your Topic Cluster Model content. A pillar article should be broad and long-form, ranging from 2,000 to 10,000 words in length. The cluster content should be shorter posts that give detailed explanations on the subtopics in your pillar article.

Build Your Web by Linking Cluster Content to the Pillar and Other Supporting Articles

You can boost your results on SERPs by increasing the number of relevant internal links in your content. Search engines view links as a relationship, and linking related articles shows those search engines that you are an authority on your pillar content. When linking, use your keyword as the anchor text to further boost your authority on the topic. 

Publish and Promote

While Google crawls your website soon after a new post’s publication, it may take three to six months to see results for your SEO efforts. Use Social Media Marketing and Newsletters to give your articles an initial boost in traffic while waiting for your content to rank on search engines. 

Understanding how to leverage a topic cluster model to boost your content is imperative if you want to be found online. Now that you know how to build a topic cluster, the next step is to research your keywords, write and optimize your content and watch the traffic that is sure to come your way. 

Implementing the Cluster Content Model for SEO in 2023: Tips for Success 

By following these tips and creating high-quality, comprehensive content that addresses user needs, you can successfully implement the Cluster Content Model this year and beyond. Here are a few tips for implementing the Cluster Content Model in 2023: 

Focus on user intent 

For your content cluster to be effective, it must be designed with user intent. This means creating content that answers specific questions or solves particular problems that users might have related to your topic. 

Use structured data 

Structured data can help Google better understand the relationship between your pillar and cluster pages, improving your chances of ranking well for relevant queries. 

Keep content fresh 

Search engines prioritize fresh, up-to-date content, so it’s essential to update your pillar and cluster pages with new information regularly. 

Optimize for voice search  

With the continued rise of voice assistants like Alexa and Siri, optimizing your content for voice search queries is essential. This means focusing on natural language and conversational phrasing. 

Why Agency Partner Interactive Is the Right Choice for Your Digital Marketing Needs 

Agency Partner Interactive is a digital marketing company specializing in helping businesses improve their online presence and reach their target audience through effective content marketing in Dallas. We use various digital channels such as search engines, social media platforms, email marketing, and content marketing to promote our client’s brands and increase their online visibility. 

If you’re looking for the best digital marketing company to help you improve your online presence and implement an effective SEO strategy, such as the cluster content model, look no further than Agency Partner Interactive. Schedule your free consultation to discuss your business goals today!