All Blogs,Digital Marketing, - November 13, 2022

Benefits of Hiring a Web Design Agency vs a Freelance Web Designer

As a business owner, you’re probably well-versed in the benefits of hiring a web design agency. Or maybe you haven’t yet considered the idea of hiring a freelance web designer. Either way, this article will explore the many benefits of hiring a web design agency and how it can achieve your business goals. 

Multi-Skilled Team 

When you hire a web design agency, you are hiring a team. The web design team utilizes each member’s skills and expertise while creating your website. This means that they can help with more than just designing your website. They can also provide UI/UX, intuitive navigational architecture, branding collateral, and app development 

If you hire a full-service internet marketing agency like Agency Partner Interactive, we can provide the support to sustain your online presence with SEO, social media marketing, content marketing, and more. 

Faster Response Time 

If you hire a freelance web designer, you may have to wait longer for their responses. They might be working on multiple projects at once and have less time to answer your questions or provide updates on their progress. 

A web design agency will likely have a team of dedicated designers and developers working on your project, along with a project manager or point of contact. This ensures you’ll receive timely updates, stay in constant communication throughout the process, and receive answers to any questions or concerns. 

Better at Answering Questions 

Web design agencies typically have more experience and extensive portfolios than freelance web designers. The valuable experience gained by working with different companies and industries enables web design agencies to answer any questions or concerns you may have. They’ll also be able to leverage the skills they’ve acquired throughout the years to make your web project successful.  

A successful web project starts with a website kickoff meeting. This is where you and the agency review the project’s scope, establish deadlines, review metrics, and lay out all necessary information to ensure no surprises during development and after launch. 

Website design agencies also work with other clients going through a similar process, so they know what issues may arise later in development or after your website launches in terms of customizations and updates. A freelance designer doesn’t necessarily have this level of insight into other projects; therefore, it can be harder for someone working on one project or splitting their time with several to get those answers for you. 

Ongoing Support 

As a business owner, you want your website always to be up and running. Unexpected downtime can lead to lost sales and data breaches. They can also damage your brand’s reputation and break your customer’s trust. 

A web design agency can provide ongoing support 24/7 after your website goes live. They have dedicated staff members who prioritize keeping your website up and functioning at peak performance.  

If you hire a freelancer, they will only work with your website for a short period (usually 6-12 months). After the project is complete, they may not offer support and maintenance services. Hiring a separate agency to manage your site can be costly without guaranteeing they know how everything works — especially if it has been changed or updated since then! 

More Experience 

There are many benefits of hiring a web design agency to handle your website, and one of them is experience. Experience with time comes with time—it takes years to build up the expertise necessary to create quality websites. When you hire an agency, they will have more experience than most freelancers because they’ve had more opportunities to work on projects that require different types of clients, projects, and technologies. 

A web designer’s level of knowledge about their craft is only as good as their experience working in it; if they haven’t been doing it for long, then there’s no way for them to know what works or doesn’t work well when creating sites for your business. 

Access to Better Tools and Resources 

A professional web design agency can access tools and resources that a freelance web designer may lack. Not only will you have access to better software, but also more experienced designers. This is especially beneficial for companies who want their website or app to stand out. 

This means that if you hire a web design agency, they are likely going to be able to provide you with a much better product than if you hired a freelancer who needs an easy gig. 

Greater Professionalism 

A professional web designer will work within your budget and timeframe so that you can maximize your ROI. If there are any unexpected issues with their work, they’ll make sure those problems are resolved quickly so that you get the site up and running as soon as possible. A professional web designer will also be honest about the results you can expect based on your specific needs and business goals.  

They’ll give you an accurate timeline for how long each step in the process might take so that you know when things will happen or what’s behind the scenes. Lastly, a professional understands the importance of trust when working with clients and improving their business.  

Agency Partner as Your Web Design Agency  

Web design is more than just making a beautiful website. Successful websites are built with your users in mind, provide positive user experiences, and can help you reach your goals, whether sales, brand awareness, lead generation, or anything in between. When it comes to award-winning website design services, look no further than Agency Partner Interactive. Our web design experts have completed over 1600 successful projects spanning multiple industries and sizes. Regardless of starting from scratch or needing to revamp an outdated site, we’ve got you covered. Schedule a consultation with Texas’ top web design company today! 

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